Edited to add: I cannot find it now, but there was some mention that you can reactivate a frozen account without buying a subscription. Supposedly, there'll be a button on the character screen that will allow you to buy game time with the gold you have on your account. I cannot find that information at the moment, so don't hold me to that.
For those who cannot visit that site from work, this is the text of that announcement.
The recently announced WoW Token is currently in testing on the PTR, and is slated for launch some time after the March 24 release of Patch 6.1.2. In the meantime, we wanted to share some additional details about the Token, including regional pricing information and more on our global rollout plans.
WoW Token Rollout
We’ll begin rolling out the WoW Token in the weeks following Patch 6.1.2’s release, starting with the Americas game region (including realms serving North America, Oceania, and Latin America) and then expanding to other game regions in the weeks after that. Launching the Token once Patch 6.1.2 has been live for a while will help us ensure the foundation for the feature is solid, and kicking things off with a single region is the best way for us to ensure everything’s going smoothly before launching worldwide. We’ll provide further updates on timing as we get closer to the Token’s launch in each region.
As discussed in our original announcement, each game region (Americas, Europe, Korea, Taiwan, and China) will have its own shared WoW Token exchange. When the rollout begins in the Americas game region, players in North America, Latin America, and Oceania will all be able to purchase a WoW Token from the in-game Shop. In the Americas game region, the price of a Token will be $20 USD (or roughly equivalent in each local currency). We’ll share additional regional pricing details as we get closer to launch.
Once purchased, a Token can then be put up for sale in a region-wide exchange via a new Game Time tab in the Auction House. (Note that while you’ll see the new Game Time tab in that auction house with the launch of Patch 6.1.2, it won’t be active until the WoW Token launches in your region.) While the rest of the Auction House will remain realm-based, a region-wide WoW Token exchange will provide the largest possible pool of prospective buyers and ensures everyone has access to a vibrant, active Token marketplace. In the Americas, Europe, Korea, and Taiwan, players who purchase a WoW Token from the Auction House will be able to redeem it for 30 days of game time.
Going for Gold
Because the Token exchange has to start somewhere, we will be setting the initial gold value of the WoW Token ourselves. The starting gold value in each region will be based on several factors, including regional in-game economies, but ultimately our goal is to select a fair and reasonable starting price. After that, the Token’s gold value will be determined dynamically based primarily on player supply and demand. Simply put, if more WoW Tokens are being listed than are being purchased, the price will automatically drift downward over time. If people are purchasing Tokens from the Auction House faster than they’re being put up for sale, then prices will go up accordingly. As a reminder, to help make sure players can trade WoW Tokens confidently, once a Token sells, the seller will receive the amount of gold they were quoted at the time they listed their Token.
We know a lot of you are excited to exchange a WoW Token or two, and we’re looking forward to making the feature available in the near future. We’ll provide additional updates on the rollout of the WoW Token feature soon.